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CommentsSedo, the leading online domain marketplace and monetization provider, today announced an expansion of its partnership with registrar directNIC.com, a leading full-service ICANN-accredited registrar. The expansion of directNIC.com’s SedoMLS integration allows any seller registered with directNIC.com to list their domain names in the SedoMLS Premium network, increasing their chances of making a sale. DirectNIC.com already enables end users to search for names in the SedoMLS network and purchase them directly at their website.
“By becoming a full SedoMLS Premium partner, directNIC.com offers customers registered with us every opportunity to sell more names, and to find and purchase the domains they want, with just a few clicks of the mouse,” said Michael Ward, Chief Operating Officer of directNIC.com. “We are excited to grow our partnership with Sedo, and in the process, to provide our customers with the necessary tools to manage their domain portfolios.”
Developed exclusively for registrar partners, the SedoMLS Premium network provides domain sellers with an additional sales channel by placing their domain names in front of end users searching for names at their registrar. Registrar partners can also offer more choices for their end user customers, as well as the opportunity to list their domains for sale throughout the entire SedoMLS Promotion Network.
“It is great to see directNIC.com integrate full SedoMLS Premium functionality,” said Tim Schumacher, CEO of Sedo. “By integrating fully with the SedoMLS network, domain sellers have access to the largest number of potential buyers globally, and are distributed through millions of additional searches at our partners’ sites. With this expansion of our partnership, directNIC.com can offer both end users and their existing customers more options for buying and selling domain names.”
About SedoMLS
The SedoMLS Promotion Network is the largest domain distribution network, with nearly 60 partners, including a number of the world’s top registrars. It supports more TLDs than any other domain distribution network, and provides its registrar partners with a new revenue stream. SedoMLS Basic partners display matches from Sedo’s unique inventory, redirecting potential registrants to Sedo.com to continue with the purchase. SedoMLS Premium partners benefit from an uninterrupted checkout process: Buy Now domains appear in their search results, can be added to any customer’s shopping cart on that partner’s site, and can be purchased without leaving their online checkout page.
About directNIC.com
directNIC.com is an Internet Corporation for Assigned Names and Numbers (ICANN) accredited registrar and ranks among the top registrars worldwide in number of active domain name registrations. directNIC.com specializes in Internet-based services, including domain name registrations, web hosting, DNS and email services. For more information, visit www.directNIC.com.
About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals.
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