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CommentsDigital Realty Trust, Inc. (NYSE: DLR), the world's largest wholesale datacenter provider, has launched a new offering called POD Architecture Services(SM) to provide design and construction services to companies that own or want to own their own datacenter facility, and would like to leverage Digital Realty Trust's datacenter expertise and resources. This new product offering will enable customers to license Digital Realty Trust's datacenter design packages, benefit from the Company's procurement supply chain, and utilize the Digital Realty Trust team's proven Gating Process for enterprise control throughout the construction process. This new service will be managed by Michael Manos, who recently joined Digital Realty Trust as Senior Vice President of Technical Services.
"These services fill a gap in the market between a pure do-it-yourself approach and leasing wholesale space from an outsourced provider such as Digital Realty Trust. Many companies want to own their own datacenter, but they do not have the internal skill set and experience to successfully tackle a construction project with the scope and complexity of a major datacenter facility," said Michael Manos. "By using Digital Realty Trust's POD Architecture Services, those companies can retain ownership of the facility and the process, while dramatically reducing the risks, costs and timeline by working with a team that has built hundreds of datacenters around the world."
Digital Realty Trust's fee-based POD Architecture Services enable companies to:
- License Digital Realty Trust's Turn-Key Datacenter design package, including its proprietary Design Engineering Guidelines, schematics, one-lines, BOMs, project/site basis and airflow modeling - enabling companies to benefit from the efficiencies of Digital Realty Trust's proven model.
- Access Digital Realty Trust's supply chain for procurement of datacenter components - providing companies with significant pricing advantages and accelerated delivery of equipment via Digital Realty Trust's vendor partnerships.
- Benefit from Digital Realty Trust's proprietary Gating Process - providing enterprises with a series of sign offs and checks that give them complete control of the program from ROM to Final Product with input and final decision-making power. Unlike traditional development methods for build-to-suit projects, Digital Realty Trust's Gating Process(TM) provides customers with transparency and inputs at key stages of the project -- from scope and schematic through commissioning and completion.
- Leverage Digital Realty Trust's expertise in the datacenter construction management process, including negotiation of contracts, coordination with contractors and oversight of commissioning procedures - a key component of Digital Realty Trust's Gating Process.
- Take advantage of Digital Realty Trust's expertise in the specific challenges related to datacenter development and project management, including obtaining contracts, securing permits, coordination with local agencies and service providers and building the facility - another key component of Digital Realty Trust's Gating Process.
- Benefit from Digital Realty Trust's award-winning green datacenter and energy efficiency program and expertise.
- Receive support from the world's largest wholesale datacenter company whose design, engineering, construction and operations teams are able to support datacenter projects of any size and location.
"This is a natural extension of our business because it offers our expertise to a segment of the market that wants to own their datacenter but that needs an expert to help them build it. They are looking for someone to take responsibility for the process of building and delivering the completed project," said Chris Crosby, Senior Vice President at Digital Realty Trust. "By using our POD Architecture Services(SM), customers can utilize everything from our blueprints to our relationships with vendors - as well as the expertise that Mike Manos brings to the process. The savings in hard costs alone can total in the tens of millions of dollars."
"Digital Realty Trust is at the forefront of transforming datacenter design and construction. As customers increasingly adopt modular approaches to datacenters that speed time to market and lower upfront costs, blueprints such as those from Digital Realty will be in demand in both hosted facilities as well as customers' own facilities. These professional services also align with customers' growing scrutiny of capital investments and efforts to ensure that expenditures on datacenter projects are spent efficiently and wisely," said Michelle Bailey, Research Vice President, Enterprise Platforms at IDC. "With this announcement, Digital Realty Trust extends both its addressable market and company brand."
For more information about Digital Realty Trust's POD Architecture Services, visit www.digitalrealtytrust.com.
About Digital Realty Trust, Inc.
Digital Realty Trust owns, acquires, redevelops, develops and manages technology-related real estate. The Company is focused on providing Turn-Key Datacenter(SM) and Powered Base Building(SM) datacenter solutions for domestic and international tenants across a variety of industry verticals ranging from information technology and internet enterprises, to manufacturing and financial services. Digital Realty Trust's 75 properties, excluding one property held as an investment in an unconsolidated joint venture, contain applications and operations critical to the day-to-day operations of technology industry tenants and corporate enterprise datacenter tenants. Comprising approximately 13.0 million square feet as of June 30, 2009, including 1.1 million square feet of space held for redevelopment, Digital Realty Trust's portfolio is located in 27 markets throughout Europe and North America. For additional information, please visit Digital Realty Trust's website at http://www.digitalrealtytrust.com.
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