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RENTON, Wash., January 29, 2008 – Today, Parallels (formerly SWsoft) announced the transition to its new corporate name and made the debut of the new company website, www.parallels.com, along with its redesigned corporate logo.
Parallels has begun implementing a descriptive product naming strategy so that, for example, SWsoft PEM and HSPcomplete are now called Parallels System Automation and Parallels Business Automation. A list of product names is available at www.parallels.com/about/optimizedcomputing/naming.
These changes are part of the company's Optimized Computing initiative announced in December, and its cornerstone the Parallels Open Platform which brings together desktop and server virtualization plus system and business automation assets in conjunction with a rapidly-expanding ecosystem of partner solutions for use in on-premise, hosted and software-as-a-service (SaaS) usage models.
Earlier this month, the company made available the beta version of Parallels Server, its hypervisor-powered server virtualization solution, as a complement to its Parallels Virtuozzo Containers 4.0 operating system (OS) server virtualization software made generally available today.
Partners can access new Parallels logos and artwork here, www.parallels.com/about/logosandartwork.
About Parallels - Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating system, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 900 employees in North America, Europe, and
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Press Contact:
Bill Baker
Baker Communications Group, LLC
(860) 350-9100
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