11:18:58 - 21 October 2005

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ExactTarget, a developer of on-demand email software solutions with more than 3,800 customers, today announced that it was ranked highest in market suitability in the low volume newsletter and promotional categories in the JupiterResearch report, E-mail Marketing Buyer’s Guide, 2005, which evaluated 30 email service providers (ESPs).

JupiterResearch based their 2005 E-Mail Marketing Buyers Guide on six types of marketers: small-business, service-oriented, low-volume promotional, low-volume newsletter, high-volume promotional and high-volume newsletter.  ExactTarget received top honors in the two categories in which the company was reviewed.

“ExactTarget is one of the fastest-growing ESPs—in part due to its sharp focus on the midmarket and its comparatively broader suitability across markets,” according to the report, authored by analyst David Daniels.  ExactTarget solutions are used by organizations of all sizes, including SMBs, multinational corporations and many of the world’s most sophisticated database marketers.

In addition, ExactTarget ranked among elite ESPs that met or exceeded client reference scores around industry compliance, account service and deliverability.

“Our focus is on helping clients drive relevant, targeted email to their subscribers,” said Scott Dorsey, president of ExactTarget.  “This approach often results in fewer emails being sent but greater results being achieved.  The days of batch-and-blast are over; the focus now is on quality and not quantity of emails.”

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