ADTECH Selects Redbus

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ADTECH Selects Redbus

12:26:51 - 19 September 2005

Online advertising and marketing technologyspecialists, ADTECH, selects Redbus Interhouse over four of its competitors to colocate its 17 billion advertising banner per month business

London, 19th September 2005 - Redbus Interhouse (Germany) GmbH, the German division of Europe's most advanced, independent colocation and managed services provider, today announces the signing of a contract with one of the leading international online advertising and marketing specialists, ADTECH AG.

Under the terms of the agreement, Redbus Interhouse will provide fully secured colocation services at its Frankfurt datacentre. From the beginning of October, the colocation with Redbus Interhouse will add resilience to ADTECH’s datacentre operations and distribute the Helios IQ adserver system’s load to ensure virtually 100% availability to ADTECH’s clients.

As one of the leading international technology service providers in digital marketing, ADTECH’s Helios IQ adserver product portfolio supports approximately 17 billion advertising banners per month under management for its clients worldwide. ADTECH’s Helios IQ adserver platform offers advertisers, marketers, distributors and online media clients a range of tailored solutions, with sector specific reporting structures and e-distribution channels. International clients include publishing groups IDG and emap, as well as leading satellite broadcaster, BskyB, and its key online sites sky.com and skysport.com.

The agreement will see ADTECH’s existing datacentre connected via redundant optical fibres to Redbus Interhouse’s Frankfurt colocation centre. This will facilitate dynamic load management while also allowing the systems at Redbus Interhouse to serve a hot standby role. Direct connections to a selection of high performance internet carriers will enable ADTECH to guarantee virtually 24/7, 100% availability and ensure the fastest possible access to the Helios IQ adservers.

Explaining his decision to go for Redbus Interhouse, Dirk Freytag, CEO of ADTECH AG said:
“Redbus Interhouse’s offer was not the lowest priced, however, their expertise together with the fact that they offered the best value for money is what convinced us to sign with them. No hidden costs, no catches. With Redbus Interhouse we have flexible access to a wide range of carriers and are able to connect to the most important backbone networks directly.

We can also expand our capacities modularly with Redbus Interhouse whenever required. From the outset this means we have room for expansion without having to invest in our own infrastructure“

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About ADTECH
As a leading technology partner, ADTECH develops efficient solutions for digital marketing. Key products include the adserving technology HELIOS IQ and the e-mail technology HELIOS Messenger. Europe's agencies, networks and publishers profit from ADTECH solutions, which offer a maximum of quality and innovation. With individual support, software development and integration services ADTECH provides its customers with a clear competitive edge. ADTECH customers use the infrastructure and technologies to send digital advertising formats and content to users efficiently, quickly and precisely. With customers in 17 countries ADTECH has established itself in the industry for more than eight years.

About Redbus Interhouse
Redbus Interhouse (www.interhouse.net) is Europe's most advanced independent colocation company. For business-critical online, data or telecom applications, Redbus Interhouse offers versatile, cost-effective and secure housing facilities backed-up by state-of-the-art infrastructure and 24/7 engineering and facilities support. Redbus Interhouse offers business resilience services within its own independent colocation facilities in Europe's key business centres allowing its customers to rapidly access markets across Europe without losing focus on their core businesses. The enterprise has data centres in London, Paris, Milan, Frankfurt and Amsterdam. Its independence gives customer’s freedom of choice from a wide range of telecommunication providers, Internet Service Providers and Content Providers. Its continued sales success combined with a strong balance sheet, means that Redbus Interhouse enjoys a leading position in this marketplace. In June 04, Redbus Interhouse plc demonstrated its high level of competence in information security management by having the first collocation independent data centre in Europe to be awarded with the BS7799 accreditation, the ultimate benchmark for information security.

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