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CommentsSAVVIS, Inc. (www.savvis.com), a provider, today announced that AdMedian LLC has chosen SAVVIS’ Content Delivery Network (CDN) for secure, reliable delivery of its online services.
AdMedian identified SAVVIS’ CDN as the best qualified to support AdMedian’s rapidly growing online advertising and soon to be launched publisher business.
AdMedian offers contextual, run-of-network and pay-per-click advertising opportunities for advertisers looking to improve traffic quality, expand market share and increase brand awareness. AdMedian will soon be actively growing a publisher network over which it will distribute search and graphic ad units for its advertisers, allowing publishers to monetize their site traffic.
“In an effort to improve performance and cut costs, we evaluated the world’s leading content delivery network providers and were impressed by SAVVIS’ rapid streaming and caching abilities,” said AdMedian Manager, Brian Lematta.
SAVVIS’ CDN Services feature a full range of flexible, easy-to-implement services including content delivery, streaming media production and delivery, traffic management and global load balancing to assist companies that engage with thousands, if not millions of users per day.
Comprised largely of components added to the SAVVIS portfolio as part of the acquisition of the assets of Cable & Wireless America, the SAVVIS CDN is the 2nd largest CDN in the market today and currently provides services for some of the largest companies in the entertainment, technology and media industries.
Now, having integrated these complementary assets, SAVVIS is focused on delivering a wide range of managed utility services that enable enterprises of all types — including those in the media/entertainment sector — to reach end-users seamlessly and efficiently, while reducing overall operational costs.
AdMedian LLC (privately held) provides advanced interactive advertising services to online advertisers and, soon, to publishers. AdMedian offers advertising clients a one stop solution to reach customers through geo-locatable CPM contextual, CPC keyword and CPM run-of network banner and graphical advertisements.
The company’s innovative open market bidding system allows clients to set the market price for inventory, eliminating inflated third-party rates and accommodating campaign budgets of all sizes, while its account management system enables advertisers to create, execute and optimize innovative marketing campaigns in real-time.
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