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CommentsTEWKSBURY, Mass. -May 23, 2005 - Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that online ad network Experclick has selected Mirror Image's content delivery solution to quickly and reliably deliver targeted advertising.
"We brought Mirror Image on board to help us reduce the infrastructure and services costs associated with delivering advertising content ourselves," said Jeff Green, chief operating officer of Experclick. "Since leveraging Mirror Image's network, we have been able to free up hardware and personnel resources while our users experience even faster page loads. Using Mirror Image's content delivery solutions gives us one less thing to worry about."
Unlike traditional ad networks, Experclick conducts business in an auction format. When a visitor arrives at a site page in the network, Experclick holds an auction among the interested advertisers, all in less than 100 milliseconds. The advertisers make their bids based on that viewer's profile, search interests, site context and other factors. With tens of thousands of sealed-bid auctions being conducted each second, Experclick has to push an enormous amount of content to keep its business moving.
By providing its patented Content Access Point® (CAP) network as an extension of Experclick's own network, Mirror Image is able to effortlessly handle this high volume of traffic. Mirror Image speeds images and page loads to users worldwide, enhancing Experclick's site performance and, ultimately, the user experience. Experclick is now able to activate rules-based customization and targeting quickly and easily, as well as capitalize on the richest interactive media and sophisticated targeting algorithms easily and cost effectively without infrastructure, security or performance limitations. According to Experclick, Mirror Image's proven effectiveness with advertisers and advertising service providers, as well as the results of a cost-benefit analysis, identified the company as the ideal selection to address its specific needs.
"Experclick's high traffic volume requires a seamless, always-on network solution to keep the content moving," said Richard Buck, vice president of engineering at Mirror Image. "We are pleased to enable Experclick to continue providing top-notch service to its advertising customers by optimizing its site performance, speeding content delivery and providing a reliable solution to handle Experclick's site traffic, 24/7."
About Experclick, Inc.
Experclick is the next-generation advertising exchange. It has an array of unique features that benefit both advertisers and publishers, including real-time auctions (hundreds every second) to determine the best pricing for every ad impression, results tracking to protect advertisers from overpaying and multiple ways to match viewers with ads for increased effectiveness. Advertisers can pay on a CPM, CPC or even CPA basis, and it can buy inventory from and sell ads to other networks. Experclick is on its way to becoming the open marketing for Internet Advertising. Based in Santa Barbara, California, Experclick is privately held. The company was founded in 2003 by William Urschel, CEO. It launched commercial operations in early 2005, and is already servicing over 12,000 websites. For additional information, please visit www.experclick.com or call +1 800 839 6504.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. The privately funded company, part of the Xcelera Inc. technology and innovation portfolio, has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com <http://www.mirror-image.com/> or call +1 866 374 4113.
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