00:00:00 - 29 July 2004

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July 29, 2004 - (HostReview.com) - Advanced Media Productions (www.advmediaproductions.com) has recently announced that the second installment in its Regional Internet Marketing Seminar Series http://www.advmediaproductions.com/seminar will be held at the Hampton Inn in Waltham, MA on September 14, 2004 at 6:00 PM. This seminar will demonstrate to marketing professionals and small and mid-size business owners how local search engine marketing and certain improvements to web site design, content, and navigation can increase sales while simultaneously reducing marketing costs.

"The major search providers and Yellow Page publishers are introducing new local search capabilities that create new opportunities for enterprises to generate more sales and leads from local businesses," said Advanced Media Productions President and Founder Joop Rijk. "This internet marketing presentation will introduce attendees to the basics of local search engine optimization and local search advertising, focusing on keyword selection, pay-per-click search engines, and Internet Yellow Pages, as well as provide information on starting a local search engine marketing campaign."

According to Rijk, "Visitor-to-sales and visitor-to-lead conversions are the most important measurements of web site success". This presentation will introduce attendees to strategies they can implement to improve web site conversion rates and increase sales, including web site visual design, usability, content, and messaging. This Internet marketing presentation will also cover the basics of website analytics and A/B testing.

The Advanced Media Productions Internet Marketing Seminar Series is a collection of presentations on Internet marketing and e-commerce strategies for marketing professionals and small and mid-size business owners. These seminars are held periodically in a variety of locations throughout Eastern Massachusetts. Topics covered in this internet marketing seminar series including improving web site content, messaging, and visual design to increase traffic and improve conversion rates; web analytics and web analytic tools, fundamentals of A/B split testing and how they may be used to improve conversion rates, and understanding and implementing natural search engine optimization, local search engine marketing campaigns, and search engine advertising.

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