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C I Host Launches Major Marketing Campaign for Customer Loyalty Program
00:00:00 - 19 August 2003
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BEDFORD, Texas, Aug. 19 /PRNewswire/ -- C I Host, already well-known for its marketing acumen, will use all available advertising and communication channels to launch its new customer loyalty program, called "It's Nice to Know You're Appreciated."

The campaign, which will be announced to the public in September, will be promoted through an extensive campaign of direct mail, online advertising, billboards, radio and TV.

"We believe this will be a tremendous tool to keep our current customers and attract new ones," said Christopher Faulkner, CEO of C I Host. "It is also another way we can give added value for our products and services. "With a churn rate of only 4 percent, C I Host is already well below the industry average of 10 percent. Churn rate refers to the turnover of customers within a given time. The low churn rate -- which C I Host hopes to push even lower with this campaign -- is due in large part to the company's consistent focus on the customer. Many customers have been with C I Host since 1996.

C I Host was one of the first companies to have an aggressive qualitycontrol program that sought customer feedback for its technical support and customer service activities which continues to be personally monitored by Faulkner. A live CEO online chat allows customers to talk with Faulkner each week. Faulkner chatted with the 1,000th customer in June.

"No matter how big we grow, we will always keep our customers' needs first," Faulkner said. "The customer loyalty campaign is just part of a large customer service campaign that we will be advertising throughout the rest of the year."

The "It's Nice to Know You're Appreciated," includes incentives and bonuses ranging from discounts to gift certificates. Current clients will receive rewards and incentives for signing contracts for additional services after they reach account anniversaries.

-- 3 months -- Customers qualify for 15 percent off any additional new web hosting packages.
-- 1 year -- C I Host will pickup the domain name registration fees as long as the person remains a customer.
-- 2 years -- C I Host customers will receive 30 percent off custom web design services.
-- 3 years -- Customers will receive an additional 3 months of service.
-- 4 years -- Customers will receive a $100 SuperCertificate from
GiftCertificate.com .
-- 5 years -- C I Host will send the customer and one guest on an all- expense, four-day Carnival cruise for two (meals, room and all
transfers).

"We have gone well beyond 190,000 customers, and are on track to hit another major milestone sometime in early September," Faulkner said. "Our focus on putting our customers first and providing the best customer support, the most flawless technology and the most secure network continues to pay off in loyalty and growth."

C I Host has continued to grow and expand even as competitors have faltered in the consistently unstable economy. C I Host has expanded its bandwidth capabilities several times this year, has opened a new data center in Chicago, has upgraded its Los Angeles data center and enlarged its Texas center. A London data center is due to open this year.

About C I Host
C I Host ( http://www.cihost.com ), is a Web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) serving over 190,000 individual consumers and businesses in 182 countries worldwide.
C I Host creates business-class Web hosting solutions for the small- and medium-enterprise (SME) market, with the broadest portfolio of managed hosting and value-added services in the industry. C I Host is accredited by ICANN to register domain names.

C I Host is HIPAA-compliant and has passed the SAS70 audit.
C I Host has been ranked #1 in speed by the Adoloma Web Hosting Guide. C I Host has been consistently ranked among the Top 5 Web hosting companies out of 16,000 around the globe by c|net's Ultimate Web Host List, HostPulse, WebHostsOnline.com and HostChart.com .

C I Host offers turn-key services ranging from initial domain name registration to custom dedicated servers for e-commerce on today's Web. The company offers innovative packages and services to the Internet community. C I Host operates three diverse data centers across the United States, with its main facility and Network Operations Center in Bedford, Texas. C I Host also has offices in Los Angeles, New York, Chicago and London. All telco-grade, tier-1 data centers are wholly owned and operated by C I Host and consist of redundant diesel generator backups and a temperature- controlled secure environment with fully redundant UPS capability. All server hardware is fully tested and configured for optimal performance. Daily Web server backups and full fire protection guard against any data loss. To deliver speed and reliability, C I Host's servers are connected to two OC-12 fiber connections, five DS-3 and two OC-3 lines from five diverse Internet backbones for a total of more than 2,000 Megabits of available bandwidth.

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SOURCE C I Host
Web Site: http://www.cihost.com

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