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CEO groupSPARK
As CEO, I am charged with driving the company's strategic vision and expanding our presence in the fast-growth hosting industry. groupSPARK continues to be a trusted resource for SMBs and a valued partner of Microsoft precisely because of our keen insights into the market, depth of technical knowledge and commitment to delivering enterprise-class solutions to emerging growth companies. My primary goal is to preserve and build upon this reputation and to continue to innovate exciting new ways to meet the messaging and collaboration needs of a diverse consumer.
What did you do prior to
founding groupSPARK? How did groupSPARK grow to become a leading
provider of Hosted Microsoft Exchange?
I’ve worked with small businesses for
the last eight years, most recently with Argus Care – a provider of
outsourced IT support for SMBs. It is from this experience – working
with small business owners one-on-one – that I recognized the market
demand for affordable, enterprise-class messaging and collaboration
services. With this consumer need and my previous entrepreneurial success
in mind, I established groupSPARK in 2002.
At that time, hosted Exchange services
were scarce and priced out of reach of most small businesses.
What's more, hosted messaging was an option few service providers knew
about or offered. By leveraging our technical ability and experience
with the SMB market, groupSPARK was able to provide the nearly 30
million emerging growth companies across the U.S. with an affordable,
secure means to safeguard and share their most critical data.
In 1997, before groupSPARK and Argus Care, I
founded BizLand, Inc., a website hosting company with over 85,000 small
business customers. I served as CEO and Chairman, guiding the
company through its initial round of angel and venture investments. Subsequently,
I served in a variety of positions, such as Vice President of Marketing,
Business Development, Product Marketing, and Corporate Development. As Vice
President of Corporate Development, I evaluated several companies for mergers
and acquisitions and led the acquisition of two companies with strategic
product fit. During my tenure at BizLand, the company raised over $21 Million
through a combination of equity and debt financing. I am currently the Chairman
Emeritus of BizLand.
Through the years, I’ve spoken at
numerous business and technology conferences as well as guest lectured at Boston University,
Boston College,
and Babson College. In addition, I’ve
collaborated with professors at Bentley
College and Boston University
to write three case studies on BizLand - which have since been taught
internationally.
In 2001, I was named one of the top ten
business people under the age of 30 in Entrepreneur
Magazine's '3rd Annual 10 under 30' feature.
Could you tell us about
groupSPARK's private-label solution?
groupSPARK, based in Burlington, Massachusetts,
is a Microsoft Certified Gold Partner and leading provider of
private-label Hosted Exchange. We offer small to medium
sized-businesses – via partners like local VARS, integrators and
resellers – access to the enterprise-class messaging system without the
hefty costs and headaches commonly associated with purchasing and administering
the Exchange server independently. Leveraging the company’s
Web-based private label application delivery (PLAD) platform, groupSPARK
partners can configure hosted Exchange and related services under their own
domain and brand. Set-up takes as little as 15 minutes and the result is
a service that looks and feels as if it originated on site.
Could you describe your
success with figures? How many customers do you currently have, how many
mailboxes have you sold and how does this number grow year on year?
With over 700 resellers to date, groupSPARK
continues to show strong results. In 2006, the company’s customer
base increased 250 percent over the prior year – with the number of
mailboxes sold increasing 300 percent. We have doubled the number of
mailboxes we sell each month in just three months.
Please tell us more about
your latest mailbox promotion? How will it benefit your partners and SMBs?
Our latest promotion is a $15 reward for
every mailbox sold between now and May 31st, 2007. So in
addition to getting the nice increase in recurring revenue our partners also
get a bonus for each mailbox sold – which could potentially net them
extra hundreds or even thousands of dollars.
With this extra money our partners can offer
a variety of different promotions to help entice new customers into getting
Hosted Exchange mailboxes, use it to spark up conversations about Exchange that
may have stalled, or even keep the money themselves. We’ve seen all
sorts of innovative promotions used in this case and we’ve seen some
sharp increases in mailboxes sold from our partners involved in the promotion
so it has already shown to be a success. So successful in fact that we
have extended the offer to include everyone that may want to become a groupSPARK
partner, not just existing partners.
Who are your competitors and
how are your services different?
We have only one real competitor that comes
close. Intermedia.net, primarily a web hosting company, has entered the
private label Exchange Hosting market recently though we don’t consider
their offering to be full private label.
With groupSPARK, our partners have a true
private label offering – the end user has no idea that we exist and we go
through great pains to ensure this. Our partners can use their own URL,
contact information, and branding. The control panel that provisions that
system will appear to be completely provided by the partner.
Intermedia.net has not been able to make their offering full private
label and the Intermedia name and logo can be seen – it’s small but
it’s still there. The important aspect of private labeling this
service is so that our partners can manage and retain the customer
relationships and any ambiguity in dealing with their service provider can cause
strains on that relationship.
What are your industry
predictions for this year?
2007 will be the year of Hosted Exchange, as
an increasing number of SMBs turn to hosted messaging in order to
realize significant time and cost savings while reaping the benefits of
an enterprise-class service.
Exchange 2007 is going to result in more
companies outsourcing. The switch from a 32-bit architecture to a 64-bit
one which increases the complexity of working with Exchange and requires all
new hardware to be purchased to fully integrate all the features of it.
The need for storage space is going to
become more important. Outlook and Exchange is becoming the new file
cabinet. People are finding it easier to leave their information in their
mailboxes and are using it as their main storage space.
SPAM will become a bigger problem.
SPAM already accounts for over 80% of emails received in a business setting.
More and more SMBs are being targeted by spammers and all the statistics
indicate that SPAM is not only not going anywhere but it is increasing.
Mobility will continue growing. We are primarily an Exchange Hosting service but we also have BlackBerry Server, Good Server, and Windows Mobile options. The growth we are seeing in our mobility services is far greater than what we are seeing in Exchange – and we’re seeing tremendous growth in Exchange. People are finding that it is important to always be connected and mobility devices are making this possible.
Any expansion/development
plans?
Our focus will begin to shift toward more of
the mid market companies with between 500 and 3,000 users. We are seeing
that even larger companies and enterprises are more interested outsourcing
Exchange Server because they just don’t want to deal with the hassle of
constantly upgrading and maintaining it. To update to Exchange 2007 will
require serious investments in hardware and software. To ensure that
organizations are getting the most out of their investment in Exchange they
need to have personnel in house that are experts in working in the Exchange
environment. Even larger companies are seeing the benefits of outsourcing
their Exchange and putting their own focus on their core competencies.
What challenges do you and
the company face in the hosted solutions market?
The biggest challenge we are seeing, when we
look at Hosted Exchange specifically, is educating the market on available
hosted solutions. There is definitely a tremendous amount of interest and
a real need for Hosted Exchange but the market has not been educated enough to
know that such a solution exists.
Microsoft estimates that the market for Exchange mailboxes is 150 million potential users. About 75 million of them are in SMBs currently. Less than 1% of that is currently captured. Clearly the growth potential is huge. But so isn’t the task of getting the message out to the other 99% of the market. The good news is that 2007 is the year we are expecting Exchange Hosting to explode.


