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Further to points 3 and 4

Just to add to what you're saying here.

Recessions don't last forever. There will come a time where Buyer and Seller, and Customer and Vendor, will be in a position to act aggressively once again in their buying and selling. Prospects who had to put their buying cycles into netural will be ready to kick things back into gear. Customers who aren't making the kinds of upgrade/follow-on purchases as they once were, will be eager to catch up.

How a company behaves towards its Prospects and Customers today is going to cast a big shadow when things are sunny again.

Prospects and customer will remember which vendors lost interest in them when they didn't stay a hot enough prospect . . . and which did not. And they will remember which vendors were difficult to deal with during survival mode . . . and which were not. And those memories are going to have a significant influence on the Buyer's short list and the Customer's loyalty come better times.

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