advertising

Advertising from Google will be displayed alongside Yahoo! search results, after the two companies reached an agreement for shared use of AdSense technology. The non-exclusive advertising agreement was announced shortly after Yahoo! ended talks with Microsoft over possible investment and acquisitions by the software giant.

A new research paper by the The Interactive Advertising Bureau(IAB) shows that internet advertising revenues totaled $21.2 billion in 2007. This is an increase of 25% over 2006, itself the third consecutive record-breaking year.