Website design guidelines and tips - just common sense
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by Mary Magdalene Chia June 26, 2006
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Website design guidelines and tips - just common sense
By Mary Magdalene Chia
Here are some design guidelines and tips to help you build a user friendly websites.
1. First, figure out what you want to do and make a plan for it.
This may involves some brain storming. Then, translate your ideas and
plans onto paper by drawing a diagram or a flowchart so that you can
visualize it. Then, ACT on it.
2. Keep your design simple, clear, consistent and user friendly.
3. A simple design layout makes it easier for you to build your
website. The end result will be a website which your visitors will find
easy to navigate and easy get whatever information they want.
4. Your content should be simple, complete and direct to the point.
It should make clear the intention of your web pages, cover the subject
matter thoroughly and convey the messages direct to your visitors.
5. If your design look complicated - redesign and simplify it.
Complicated design layout will not only make it harder for you to build
your web pages, it may also confuses your visitors if your site is full
of complicated mess of information.
6. Be consistent throughout in your design approach. The background,
color usage and text format should be carefully chosen and the screen
layout for all your pages visibly consistent.
7. Create a simple logo to identity your website. Have a captivating
tag line somewhere with the header, and write an About Us page which
describes the uniqueness of your website. These will leave an
impression for your visitors to remember your website. Make a copyright
statement at the bottom of you web pages.
8. Have a clear color scheme based on the theme of your website.
Choose carefully a set of colors you use for your background, text,
border, tables and cells etc. The color scheme expresses the characters
of your website and makes it unique and attractive.
9. Identify who are your target visitors and how you would make your
presentation. Decide the tone of language usage and the approach that
will best suit your visitors. Whether your language usage should be
casual and simple or formal and technical? Whether you should use
pictorial or language oriented approach in your website.
10. For ease of reading, the length of a text lines should not
exceed certain width within the computer screen. To limit the length of
a line of text, use indent text or use a table with the pre-set width.
11. Long blocks of text passages can be tedious and strenuous to
read. Try to use short sentences, short paragraphs and bulleted or
numbered list form to break them up.
12. The width of you web pages should preferably not exceed that of
the computer screen. People viewing your site usually don’t mind
scrolling up and down the screen; but will be annoyed when they have to
scroll left and right.
13. Font size: use larger size font; Bear in mind that some of your
visitors may have poor eyesight; some may have partial impaired vision
and some ordinary people who just can’t stand reading tiny script on
the computer screen.
14. The text color should contrast well with the background color to
be easily read. Likewise, Background image or texture chosen should
contrast well with the text color, so that it is easy to read on
screen.
15. It looks great on the screen and soothing to the eyes. But it is
not recommended to use white text on a dark background. When somebody
wants to print out your page for reference, it won't print because the
background will not be printed; while the white text is printed on
white paper, you see nothing.
16. The images you put in a web page are not there just for
decoration. They should be relevant and necessary to use as visual to
help to convey the message, or serve to break a long and monotonous
text messages.
17. Limit the size of an image you insert in a web page. Large image
takes longer time to display, and most visitors don’t like to wait too
long to view a certain image.
18. Keep the size of a web page small so that it will open up fast -
preferably less than 10 seconds. If the page is too long, have too many
items to load and slow to display, you should consider breaking it into
smaller pages and link them up.
19. Contents such as video, audio, flash animations etc. are huge in
size. They will slow down the display of the page. If it takes too long
for to load a page, the viewers might give up and leave. They also use
up more of your bandwidth.
20. Ensure that the visitors get around navigating your website with
ease. They should be able to find what they are looking for in quickly
and get there. Use a menu or image map, a site map, arrows, links and
buttons to provide direction to your visitors.
21. Make sure the pages are interlinked for easy navigation. Links
should be well organized, strategically placed and easy to detect by
using appropriate colors. Use anchor links to facilitate navigation on
the same page. Always check for any broken links and fix them.
22. Load all the important and essential information in the first
page that the visitors see. Give a quick introduction to your website
with brief header, bookmarked lists, short summaries, etc. This will
quickly let them know whether your page is what they are looking for.
23. Is your website screen layout look neat and tidy? Ask someone to
have a look at it and get her feedback. You will be surprised!
24. The contents inside a table should have a little space between
the borders. Set a padding around the table or set indent to your
content.
25. Don’t simply add every neat gimmick and animated images you can
find just because you think they are cool. In reality they are
distracting and confusing.
26. Decide whether to use or not to use pop-up windows. They are
great for catching the attention of the viewers; but can be distracting
and annoying as well. Some viewers would dismiss pop-up as ads and
close it immediately. Pop-up also will not work if the viewers have
installed a pop-up blocker.
27. Encourage visitors to contact you by providing a Contact Us page
with your email link. It is even better to have an opt-in box that
serves to collect visitors’ contact and data.
28. Study other’s website design and set up. See how they layout and
organize their header, links, menu, buttons, images and etc. Then
choose, adopt and modify and whichever design to suit your needs.
29. Use website templates if you don't have any designing flair. It's easy and saves you time and effort.
30. Make a back-up copy for all your web pages. It will save you a
lot of trouble in the event that you have to rebuild your websites.
Well, some website design guidelines and tips - It’s all common sense.
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