How To Market Your Business On Twitter?	Visited: 391 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Kabir Bedi October 19, 2009

Twitter, the popular microblogging website provides businesses with a cheap and quick-spreading medium to place their marketing messages. With the boom in social media, it is becoming increasingly important for businesses to connect with their audiences on a personal level and communicate effectively. Online social media marketing has proven to be more powerful and effective than the traditional advertising and marketing campaigns.

However, in order to build your brand reputation and establish a powerful presence on the social media channels like Twitter, it is important to know the right tricks and techniques. Otherwise, you might end up damaging your company and business brand. Here are some tips to marketing effectively on Twitter.

Become part of the Community

Remember, Twitter is not a broadcasting tool where you can flash your message within the I40 character limit update. Rather, it is a medium to converse within a community. Therefore, focus on building a relevant community by following like-minded people and having them follow you. Once you become part of a community you would have relevant responses towards your messages.

Don't Intrude between Conversations

Respect the people in your community and avoid gatecrashing conversations. Rather, aim to initiate conversations yourself. You can start by asking relevant questions to your followers.

Make your Posts Personal

Your posts should reflect your personality. While this is easier for a personal account, managing corporate accounts becomes little difficult where more than one person manages the same account. In such cases consider identifying the tweets with a personal symbol. This would help your follwers identify the person behind the tweets and form a connection.

Restrict the use of Hashtags

Hashtags are popularly used to tag the subject of the post. However, over-use of the same gives a hint to your users that your trying to blatantly market yourself. Therefore, use hashtags sparingly and only as and when required.

Don't Spam

While you do need to be active on Twitter, that doesn't mean you make frequent posts and spam your account. Make sure each and every tweet that you make is relevant and does some value addition.

Have a Strategic Plan of Action

Before you start a Twitter account and use it as your marketing channel, it is important to device a proper plan of action. Without effective planning, any project eludes success. Therefore, make sure you have a clear P.O.A. Decide who would handle the account and the frequency of the posts.

Create a Profile Background

This goes a long way in establishing your brand. You can display your products and services, your company logo or anything that reflects your business on the background. Don't forget to place your URL here.

Follow your Market Audiences

The aim of your Twitter account should be to create a niche community. And the first step towards this would be to follow people whom your brand has a interest in. some people tend to think that the success of a Twitter profile depends on the number of followers it has. However, this is not true though. More than the quantity, the quality is what matters. Its better to seek followers who have a genuine interest in your brand.

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