Paid Versus Free HostingWhy choose paid hosting?
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by Vanessa Brown March 19, 2007
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For those just starting out in the world of online marketing it’s
often a time where things need to be done as cheaply as possible. One
of the areas where we try to cut expenses is through web hosting. With
so many free web host providers available to us many often wonder why
people would bother paying for web hosting.
There are no doubt pros and cons to both sides and as someone who
has (and to a certain extent still does) used both free and paid
hosting I thought I’d share some of what I have learnt in the hopes
that it will help others out there make their decision.
Naturally the biggest advantage of free hosting is that the money
you save can be used toward another part of your online business. And
with the large amount of free providers available you are bound to find
one the suits your needs, whether it’s the amount of bandwidth you
need, the add-ons they may have: the ability to add forums or blogs, or
the amount of sub domains you can have.
Though with all the pros of using a free host come several rather
large cons. First and foremost to me is the lack of total control you
have. Having recently experienced a major problem with one of the free
hosts I used I quickly came to realise that if anything goes wrong you
can be very limited in your options to fixing those problems. Another
downfall may arise when your site starts building a lot of traffic –
which will be what you’re aiming for – you and your visitors may lose
access to your site for a certain period if you exceed the limit
available to you. Then of course you may also find yourself limited in
what type of advertising you can do: while not all free providers have
advertising many may place certain ads, banners or even pop-ups on your
site as a way of paying for the service they are supplying. This may
not be a problem for personal web-pages but if it’s a business site you
may quickly lose any credibility as it often lacks professionalism.
If you decide you want to start out with a free host make sure you
read and understand all that is involved and any requirements/limits
they may have before signing up. There is nothing worse than setting up
a great page and building traffic to it only to find that in the long
run you need to change providers.
When it comes to paid hosting the biggest con naturally is the
expense, for many just starting out they can’t justify the expense as
they are yet to see any return. As someone who has been in this
position I well understand that reasoning, yet will honestly admit that
once I took the plunge and decided to pay for my hosting it was the
best decision I ever made.
With the competition being what it is, a little time spent
researching will quickly reveal that you can get good hosting at
incredibly reasonable prices. Paying for your hosting not only gives
you total control over all aspects of your website, with a good
provider you’ll not only find a lot of additional extras, things like
cron jobs, unlimited mysql databases plus things like fantastico (one
click installation of blogs and forums etc) and email management
systems you will also discover that you can get often get unlimited
domains and aren’t restricted by bandwidth limits etc.
If you’re just starting out with your online business I would urge
you to at least look at finding a paid hosting provider so you can
start off on the right foot straight away, but if you decide you can’t
justify the expense, perhaps plan on a small site on a free host so you
don’t have too much difficulty when you decide to upgrade to paid
hosting.
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