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Relation between Good Hosting & Internet Marketing
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by Sachin Kumar Agarwal
October 24, 2006
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World is growing with internet. The use of internet has been
increased up to more than 1000 times and because of this increment in
internet visitors, everybody is coming on online business through
search engine optimization and other internet marketing activities or
tool that can help increasing his/her organization business and all
this is possible with a brand new website. A website making is
not a big task but when it comes to a website that really does business
through search engines or any other marketing activities, this all
depends on number of factors that really helps your online business. I
would like to say with the confidence if you are not hosted on a good
server you must not think about the marketing of any online business. Let’s talk about a couple of important points I choose to discuss – Web
Designing & Web hosting – Lets say you have chosen one of the best
web designing company in your area to design & develop your website
with the best of your knowledge and they have completed the website
designing in couple of days now your website is ready to host on a
server. May be you have already chosen another hosting company
or it might be possible that the same company is hosting your website
on their own servers. How to decide or how to choose a hosting company
when you are ready to market your website over the internet. While
choosing a hosting company for your internet marketing , you must be
thinking about the prices and features and all other things you can
think as a non IT professional. Or simple you will select the designing
company server for your hosting because they can offer you discounted
prices for the hosting package. And this is very true once you are
working with a company and they recommend something that you need along
with a discount (You think), you will simply go for this. But 1 - Do you think that hosting package they are providing is really good for your online marketing…?
2 - Do you think the charges they are asking for hosting are genuine?
3 - Do you think the features they have with in the hosting pack are worth of the cost you paying..?
4 - Do you think this server will be able to run your website for 24 hours everyday..?
5 - Do you think this hosting server would be handling all of your internet visitor queries properly? A
number of other point are there in my mind I would like to discuss but
I feel let me talk about the written point in details here only. Available
Internet Marketing are Search engine Optimization (SEO)- PPC, Website
advertising, Online Paid marketing, adwords, adsense, and link
exchange, CPM and other marketing activities. I
hope this SEO word is not a stranger with all the internet savvy now a
days even most of the internet user says yes I can promote your website
through search engine optimization over the Google, Yahoo, MSN and all.
And I feel this is true because the use of internet has been greater
than before and almost everybody knows about the google, yahoo and msn
and all other engines. How they rank website and how they decide a
website to rank. Anyways we were talking about the hosting. Lets
say your site is well optimized and ranking well on all engines BUT
when a user tries to open your website, It says page can not be found.
The same page most of the site displays everyday, can not find server,
or may be another message that server is down for maintenance kindly
check back later. Now the point is if you are ranking well,
your site is having quality content and everything is very good about
your website then why choose a third class hosting package on a bad
server. You worked hard in finding the visitor from the internet to
come to your website and finally when arrive, all in vain. Simple
he/she will try the website or try another webpage. So just because of
a bad server all of your efforts go useless. Not
only SEO I am talking about but any of the marketing applied to your
website. When a request has been sent to your server, your server must
respond with in 3-5 seconds so that that can make sure your visitor to
stay because your webpage processing bar is working but if a webpage
does not open with in 10-20 seconds generally user close the windows
and looks for the another step. Here I have couple of good point you can read while selecting a hosting for your site. 1 - Try to check the other running website those are hosted on the same server.
2
- If possible send a personal request to the current running website
owner to ask about the hosting and experience with the same.
3 - If possible ask your technical expert to involve in the selection of the hosting.
4 – Also check what all features & permission you have been given
5 – Check out the prices you have been charged and what is the market cost.
6 – Don’t go for the discounted rates as this might be the another wrong decision while selecting a package.
7 – Go for the brand name hosting company or check out the complete plan and then choose a package.
8 - Try to check how many domains are hosted on the same server. This will ensure you the server performance.
9 – Go for the best hosting; don’t go for the discounted prices.
I
hope all these point will help you in a good hosting company selection
while marketing a website. You go any marketing for your website but if
you have got the best server that can respond to your online clients or
visitors immediately.
Market a good website
with good content hosted on a good server with qualified internet
marketing strategist would be the best solutions for your internet
business. Copyright to Ultimate Web Solutions
This article is available for
republishing with no change in any part of this complete article.
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