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It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.
Before you can follow-up with them you need their e-mail address. You can get their e-mail address by having them subscribe to your e-zine, fill out a web site form, or e-mail your follow-up autoresponder.
Most people won't give you their e-mail address unless they get something in return. The most effective way is to offer them an internet freebie. Here are some ideas.
Free E-Gifts
It could be free software, guest books, web space, graphics message boards, etc.
Free Internet Services
It could be free e-consulting, search engine submissions, web design, etc.
Free E-Information
It could be a free e-book, e-report, web book, e-course, e-zine, etc.
When you follow-up with the freebie, you can include your ad somewhere on the freebie. If it's a free service, have your ad in the follow-up e-mail. Make sure you always get their permission before you follow-up with them by e-mail.




Good Suggetion…it is useful for ways we can use competitive intelligence and monitoring the competition.We have an article that is similar that What to Look For When Spying on a Competitor- The rise of Internet has made spying all too easier. If you know your way around it, there’s little you can’t find out about pretty much anybody. After some research, we have compiled a list of perfectly legal tools you can use to spy on your competitors.1Domain Tools 2-SpyFu.com 3-Google Alerts 4-Google Trends 5-Google Sets 6-Alexa 7-Seeking Alpha Transcripts .