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Network Monitoring for Serious eCommerce
2005-01-05 by  David Leonhardt
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In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.

On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in one, to 300 pound gorilla like Amazon, with over a million pages requiring the entire population of a small country to serve as webmaster.

If your site is a single page, it is its own network. But if your site is any bigger, and you have plans to grow, it is a network or is fast becoming one. You need network monitoring.

Most ecommerce webmasters are at least somewhat familiar with website monitoring. Many use a website monitoring service or software to keep track of "uptime" and "downtime".

At your local shopping mall, serious business requires more than just knowing when the front doors are open and when they are closed. Serious ecommerce needs to know more than just when the site is accessible. That is what network monitoring is all about.

Chances are, your e-business owns one of the following, or uses one of the following remotely:

DNS servers: These are used to translate your site name, like www.mycompany.com, to the numbers called "IP addresses" that computers understand. If DNS servers are not working properly, end-users will not be able to find your site and will get an error. Usually only an external or remote monitoring service will detect such a problem.

An FTP server: File Transfer Protocol servers are used to help you
exchange files with remote users. If you use FTP, a monitoring
service can make sure it is always up and running.

POP3 and SMTP servers: These are used for exchanging emails. If you are using email, chances are you are using SMTP and POP3. If your SMTP server is down, everyone who sends you email will receive an error, stating that your mail
server is down and cannot accept incoming email. To say that the impression this leaves your customers is bad would be an understatement. If your POP3 server is down, you will be unable to retrieve email from your mailbox. Once again, only external monitoring will prevent such a problem.

Firewalls: Many businesses use firewalls to protect their internal network from un-authorized traffic, such as spyware, viruses and sabotage by competitors. Furthermore, a firewall is your first line of defense. If your firewall goes down, your whole network may actually become inaccessible from outside. In other words, if you host your own web site and mail servers, those will become
inaccessible to the outside world if your firewall goes down. Once again, remote network monitoring is required to detect that a problem exists and quickly get it repaired.

Internet connections: Users come to your network from multiple backbones, depending on the company they use to connect to the Internet and their location. It is important to ensure that your connection performs well for each user. A remote monitoring service can ping your networks from multiple locations around the world, thus testing most major routes to your web server or network. Before hiring a network monitoring service, check to see that they have both your customer geography and the Internet backbone layout covered.

Very few websites of any size and functionality are anything less than a complete network, and many networks rely on servers in different parts of the world.

A good network monitoring service can ensure, as a base, that all servers are properly functioning, that data can be sent to and received from each server, and that each function sharing the server responds as required. An advanced network monitoring service can even remotely monitor the temperature of your servers.

What you need to monitor depends on how extensive your network is. A network monitoring expert can help you determine what needs monitoring. If you own the servers, or are remotely hosted on dedicated servers, you most likely need everything monitored. If your site is hosted on shared servers, you might need fewer functions monitored.

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Author

David Leonhardt

David Leonhardt is an online and offline publicity specialist. To get your website optimizedfor the search engines, email him at info@thehappyguy.com . For a copy of Don’tGet Banned By The Search Engines: http://thehappyguy.com/SEO.html.For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html View David Leonhardt`s profile for more
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Congrats to Dave. He certainly is a SEO expert. Beanstalk Search Engine Positioning Inc. lies in the 2nd position on google for keyword- SEO service
SEO Company - May 3rd, 2010
Nice post Dave. You are right, the biggest problem with many SEO-friendly ecommerce solutions is that they are created after the initial product.
Thank you for this very informative articles. The key to running your own successful business is having efficient management systems in place and having control of your working day. You can put strategies in place to help you. Another good articles I found about business management tips. It might be helpful for those who plan to manage business. You can find many at askdiana.net.
A website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. You can visit slideklip.com for more information.
SEO Services - July 15th, 2010
Wow.nice artice thanks for share it.
websurgenow - July 17th, 2010
super post Dave.you are right,you are super ecommerce learn so problem with many people and seo-freindly ecommerce solutions.If your website provides all the information that the buyer would want.
tommy jamess - November 11th, 2010
quite often many people tolerate less than great service from their hosting provider simply because it can be a real pain to move your site, your domain name and your email accounts without creating major downtime for you and your site visitors. Here’s a general checklist to follow to ensure that you have the smoothest move possible, and hopefully with no down time.Note: although this procedure will work fine on most all sites, there are some template generated sites that this procedure may not apply. For example, if you have og0-093 a CitySearch site then you are going to need to just rebuild a new site.
wastewater treatment - March 28th, 2011
Thanks for giving the procedure of changing the hosting system. It is really a pain to change the hosting server. Sometimes it shown that when my site getting old and have more traffic it does not work with previous hosting plan. So I have to change my site in new hosting panel.
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