Facts You Must Know About Blogging For Increased Sales And ROI

When blogs started back in the early 90s they weren’t as famous as they are now. Their exponential growth started in the 2000s. By 2006, there were as many as 50 million blogs as per the State of the Blogosphere report from Technorati.

Right now, blogging is more than just a hobby; it is a way of life. Very lucidly speaking, bloggers are a clan who share the common interest of reaching out to the world with their personal stories. From keeping their followers updated with the latest issues to marketing BB Creams, blogging has been instrumental in the world of digital marketing.

2017 has been extremely rewarding for bloggers in terms of publicity as well as sponsorships. Business blogging has seen a roaring success and B2B blogging has become the highest grossing niche. But, how can you tap into this massive growth of blogs and bloggers? How can you create a blog effectively and easily?

Here are 5 important things you need to know about blogging in 2017, that will help you with your blogging plans –

1.  Websites that feature blogs have 434% more chances of getting their pages indexed –

Your website rank is directly determined by your SEO. We have observed that websites with blogs are easily indexed by search engines spiders. If your website is a treasure trove of information, search engines will love it. According to recent reports, search engine spiders seek out websites with active blogs more than the websites without any value adding content.

2.  Include more images –

Blogs with images regularly get about 94% more views. This is the era of visual culture and if you want your blog to make an impact, do not forget to add a snazzy image to your content. Images can also act as the coffers of info. You can create your own infographs or images including charts, graphs and graphical representation of the content you have published in your blog.

3. Long form content is making a comeback –

The average length of “favorite” blog content is about 1,200 words. These blogs also rank higher on Google and have more CTR. You should not forget to cover interesting topics, in-depth for being favored by Google spiders.

4.  Blogging gets 97% more links –

All companies, organizations and individuals who have used blogging to reach out to their followers have reported 97% more links to their websites. Maintaining blogs is very crucial for all businesses. At the moment, 51% entrepreneurs have made blogging their marketing mantra for 2017.

5.  Blogging is the #1 content strategy –

This year, about 45% marketers have declared blogging to be their primary content strategy. From lead generation to SEO, everything can be covered by blogging. There are only a few areas in marketing that blogging cannot comprehend. In 2017, about 66% of the bloggers are publishing their content bi-weekly or weekly.

Blogging is the most powerful content tool that B2B website owners, non-profit organizations, social workers and common folks, like us, have adopted to reach out to the majority of the tech-savvy world.