Social Media Can Be Used In Innovative Ways To Boost SEO Efforts

Online marketing has evolved in a way that has transcended borders between various online marketing efforts.  This has resulted in quite a good number of benefits as social media strategies and SEO strategies can be effectively merged to derive maximum benefit. However, it is not right to think that everyone is able to achieve it. It is not because it is something difficult to do, but because of some prevailing confusion about it.  People are often confused, and they fail to identify the link between SEO and social media marketing.

We all know how important it is to stay on the top of search results, and how SEO initiatives are developed with that in mind. Now the question that arises is how social media can facilitate betterment of the SEO cause. Do the signals that are generated by social media have impact of search rankings?  The answer lies in the latest development of search engines like Google and Bing. Content from social media is now finding a place in the search results.  This does not leave any room to ask more questions about the importance of social media in marketing activities driven by SEO. How social media and SEO can work in tandem to generate the best marketing results has been discussed in this post.

Clearing the misconception

As told earlier, Google treats social media posts as individual pages. This creates an apparent feeling that it impacts page ranking. Many people think that the likes, links and follows of social media response can affect the search rankings. While logically, this appears to be acceptable, the ground realities are different. This adds to the confusion that leads to the misconception that the social signals affect search rankings.

Social media signals are not difficult to manipulate, and do not have much value to Google as it cannot be relied upon.  We all know how important external links are for creating domain authority and improving search rankings. Links are also available from social media. However, due to the manipulative nature of social media, the authenticity of links is not always well accepted by Google.  Thus, social signals have low credibility, and are not considered for page ranking. However, there are many other ways to use social media to the advantage of SEO.

Extend your reach

Social media is the perfect broadcast channel that can increase your outreach considerably. Posting quality content on social media attracts wide attention, and when linked to your website, your SEO effort comes full circle.  This is a kind of syndication that gives mileage to your digital marketing and NYC SEO efforts. By making use of the opportunities of bringing content into existing discussions and threads, you enhance your social reputation as an authoritative entity.

Get a measure of content performance

Audience likes and dislikes can be closely measured from their response on the social media. How the contents are being accepted can be well made out from the clicks. The first thing that you know is that the content has been viewed by the audience. Next you can have a closer look at the contents that have received the most clicks and categorize it according to themes. This would enable you to make out the themes that are attractive and even the ones that need to be thought about.  Similarly, by evaluating the amount of shares for specific contents, you will be able to judge its quality.

The findings can be used to add value to your SEO strategy by augmenting the content quality and themes that garner maximum interest. Although not linked to search rankings, the input from the social media can improve your SEO performance by making changes in the content strategy.

Gain insights about your web performance

How your web presence is impacting the target audience is a measure of its effectiveness. While Google analytics can be used to determine the performance of SEO, social media can also be effectively used to gain more insights. When content is well liked on social media, the cause of fondness has to be investigated. It is not enough to be just happy because contents are being liked. What made viewers like the content has to be understood.  Once the underlying intent is discovered, content can be made more pointed and precise that leads to conversions.

By following the conversations of the audience on social media, it is possible to gauge their response to the brands and products, which serves as inputs for improvement. The content marketing strategy would depend on the feedback that you gather from social media. This would help to develop contents that the audience likes most. This is an indirect way of influencing better search rankings by using social media.

 Improve authority and brand awareness

One thing that has to be made clear is that the importance of social posts being incorporated in search results has a different value than improving search rankings. It creates a lot of brand awareness and also establishes its authority. There is a way of linking social content to your website so that the brand value can be utilized to create conversions.  Knowing the brands is critical for buyers to take a decision in its favor. Social media content gives ample opportunity of creating a relationship with brands that not only lead to conversions, but also helps to build brand loyalty. Restricting your vision to search rankings only can often dwarf your SEO effort that is liberated by the right use of social media.

The line of separation between social media and SEO is gradually fading. This is the time when your social media strategy is integrated with your SEO strategy. This will allow you to focus on content that has immense potential to put your SEO initiatives in the fast track. For long term SEO value, there is no way but to focus on content that can finally make your business grow. Therefore, make sure that your SEO and social media strategies collaborate with each other.