4 Excellent Reasons Why You Should Take Up A Digital Signage Solution Now

The arrival of cloud services has transformed and continues to transform a huge number of enterprises across the globe. This is truer in the case of digital displays; it has made it more accessible and more affordable for small and medium enterprises to stake their claim in this exciting medium of advertising. Back in the day, the costs for digital display advertising were way too prohibitive for anyone but the best funded businesses to invest in.

The internet, and specifically bespoke cloud digital display solutions, have entered into this hitherto exclusive club and have developed a whole range of solutions that are competitive with some solutions starting out at a flat fee of $20 per month, or alifetime fee of only $399.This cost covers the software and hardware necessary to configure a custom solution for a business, be it a retail outlet, restaurant, educational institution or an outdoor digital advertising company. 

There are a number of compelling reasons why you should take up this form of advertising and as you will read further downin this article, it is the one solution which promises the best Return on Investment, ROI, for you. Why? Well, because it is scalable and a single player can be used to run a number of displays with the solution, ranging to upwards of 60 displays, comes with pre-built templates for easy and quick deployment among many more features.

Without further ado, let us get in and investigate the reasons why you should consider being a part of the Digital Signage universe this minute.

• Customer Relations – As a business, the primary game changer for you in terms of increased revenue is discovery. This means that the more that people are aware that you are offering a service that is of benefit to them, the more likely they are to engage with you. And the more they engage with you, the more likely they are to buy your product, which means more money in the pocket for you, for consumption and business expansion.

Well, that would be the primary motivator for any of you interested in taking up digital signage. Having said that, this solution not only does that but is also greatly beloved by the customers. They love it.A recent study which was undertaken by the digital age polling firm, infotrends, revealed something quite interesting; it found that installing digital signage on your store encourages your customers to spend 30% more time browsing through your items. This without a doubt increases the likelihood of purchases.

• Best ROI – Return on Investment simply refers to gaining as much profit as possible from an infrastructure investment. It is a percentage measure of the returns which you receive from a capital expenditure. All businesses, regardless of size, would love to maximize on their return on investment.

Digital Signage offers an incredible ROI over any other media that is currently available if the statistics are to be believed. Advertising is usually measured as the cost per one thousand impressions and this means that the more people interact with your advertisement the better the ROI. Here are the numbers; studies indicate that LED displays are the most effective medium.As such, the cost per thousand impressions for LED signs is more than 90% cheaper than for any other medium, yikes!

• Affordability- Another factor worth considering apart from the ROI is the set up costs for installing any solution. Businesses are hard pressed for cash and as such, a more cost-effective solution is always on your radar. If you can invest less to get more, then that solution is always welcome.

In the case of digital signage, the figures speak for themselves; a polling firm WireSpring has been tracking this since 2004 and they realized that in the period 2004-2010, the price for installing a 100 node DSN and having it operate for 3 yearshad decreased by a whopping 50%. What this means in practical terms is that it has become increasingly cheaper to get in the game.

• Love –Everyone loves Digital Signage; this goes without saying. From the customers who simply cannot get enough of it to you, the business owner. The customers will stick around more in your shop, by 30%, once you install a digital solution. It has a physiological effect of decreasing waiting time, the time when they are queuing up waiting for a service, by 35%. Additionally, they motivate them to action.

As for you, the business owner, quite apart from the benefits which you will accrue from increased brand awareness, contented repeat customers, who will be spending more in your store. You have the added advantage of a solution that is 90% cheaper than any other advertising medium in terms of cost per one thousand impressions.

If you opt to advertise specific items using this method, you can expect 50% more sales.This is a handy idea if you have a clearance sale.  You stand to drive sales overall by more than 30% as 75% of customers notice digital POS signage. Enough with the math already; the fact is that it is a win-win situation for both you and the customers.

The speed of the uptake of this digital signage medium and the increase in advertising offerings coupled with lower startup costs has made this a very exciting field right now and the earlier you make the giant leap, the better it is for you in the long-run. The key is to look for a solution which fits your needs and is within reach your budget. For starters, you could consider a freemium model to find out how it works for you, after which you can decide to pay up and upgrade your experience.