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Some Amazing Email Marketing Tools To Boost Your Product Promotion Endeavors

2016-07-19by Sujain Thomas

You could have come across several new marketing trends but email marketing still continues to be among the valuable and most targeted channels, provided you know to use it effectively. However, numerous email marketers are unable to make the most of the email marketing strategies. It is vital for you to know and develop a sound understanding of what email marketing entails and how the great variety of email marketing tools could lead you to ultimate success. You must look for the most effective email marketing tools that come for free.

Making the Right Choice

There are a plethora of email marketing services and it is a challenging task to choose the best. You have access to countless services and unlimited reviews. They have their unique characteristics, advantages, and drawbacks. Choose the best one as per your unique requirements. You could choose from some of the incredibly robust paid platforms such as Vertical Response, ExactTarget, Sliver pop, and Marketo. You get these with effective marketing automation tools, list building features, customizable email templates and some more to assist you in getting the most from your email plans & program and even integrate this with the overall marketing plan and strategy. Try out the bulk email marketing services in Mumbai for business success.

Copywriting Tool

The Hemingway App

You are so familiar with your products that you would easily understand the relevant terminology. You may automatically include tech-speak in the email copy. But this terminology may not be easily and clearly understood by the layman. The average customer or user may not be able to make any sense out of it. If you wish to find out that your copy is just right for your target audience, you simply need to plug the copy into this amazing tool and you would know where things are confusing and over technical for the common people to understand.

MailChimp

MailChimp comes up with paid plans as mainly an ESP. However, it offers free service including some really effective and useful features. The Subject Line Researcher is a hot favorite tool that is available from MailChimp. It has a wide following. Thanks to this tool you could now easily plug-in phrases or keywords you would gel well with the subject line.

Coding Tools

Litmus

Litmus is known to offer a number of exceptional features on paid plans. They are also in the habit of providing free email tools which would make you wonder how you could manage to live without these tools in the past.

Scope

Email marketers have a tendency to keep their inboxes always full in search of good ideas. With the help of Scope, you could easily review and share mobile and desktop previews of your emails. With Scope you could additionally take an email received by you and by using the Code Inspector tool, you could examine how the email became a success.

Community

This tool is regarded as the best place for all email marketers and designers for learning, growing and educating each other regarding all things email. These are tech-savvy and smart problem solvers who help each other in solving Outlook and Gmail issues. If you have any problems with emails, you should have it checked on community.

Sublime Text

If you are not a coding professional and if you do not have enough time or expertise to code out some fancy emails, you often ask someone else to help you out or you opt for using free templates.

However, there would be times when it would be necessary for you to delve into the code for identifying errors or making subtle tweaks. Sublime Text will come in handy as it color codes all your HTML files thus, making it easier and convenient to locate exactly what you have been looking for.

Testing and Tracking Tools

Visual Website Optimizer

When you have created a great sounding and awesome looking email, it is time to test if it actually serves the envisioned purpose and find out ways to improve it. VWO offers you an impressive selection of free and paid testing tools, as well as, case studies for email marketers. It is a smart move to always test everything in order to know exactly what would be working out best for you.

IsValid.org

It is not only important to go on a testing spree, you also need to find out if your test results are at all statistically significant or not. This fantastic tool helps to visualize all your data.

Email & Social Tools

Ryan Solutions Social Sharing Link Builder

Ryan Solutions is supposed to be a hotel and resort marketing tool. However, it boasts of a brilliant link builder that helps in social sharing across manifold networks. The most effective way of integrating your email and social endeavors is to share directly from your email.

Conclusion

Choosing the right email marketing tool could be a truly challenging task. Today you have access to a broad spectrum of email marketing tools to choose from. Irrespective of what free tool you ultimately decide to use, you must always be smart enough to go about testing everything so that you know what would be working out best for you.

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Author

Sujain Thomas

Timothy Ufer works with university graduate programs as a community outreach manager, with a concentration for career development in higher education. In addition to cyber security, Tim's expertise includes business management, engineering leadership and entrepreneurship.

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