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Why Link-building Might Continue To Decline

2015-10-07by Charlie Brown

The first step in carrying out effective SEO is by understanding what it is, and why it’s important to your overall marketing strategy. Link building has been long known as a reliable and consistent strategy for successful SEO, and remains so regardless of the recent claims about link-building finally dying off.

Correlation studies have shown a strong positive correlation between having quality inbound links and high search rankings. Years ago, there weren’t many rules about the kind of links that qualify as high-quality relevant links. Today, thanks to manual and algorithmic penalties we know that it’s not just about the quantity, but the quality of links you have.

It is also true that link-building is falling out of grace with many webmasters and marketers, mostly owning to the more stringent rules being applied by Google to curb any sliver of link spamming.

While effective, we cannot continue to approach link building with the old mindset; rather, we must adapt to what it is now. If we do not, three things will most likely happen:

  1. Google will develop regulations that are even more stringent – if webmasters and marketers continue to engage in black and grey-hat link acquisition techniques, Google will likely downplay the importance of links in the ranking algorithm more than they have not. This will cut the significance of all links, good links built the right way included.
  2. The internet marketing environment will worsen – bad links built by inexperienced or shady SEOs make the internet a worse place to be. Forums that would be otherwise useful clog up, comment sections would no longer be useful and links earned legitimately in this way would look bad as well.
  3. Link-building will decline further – link-building has declined over the years, thanks to bad linking practices, and fewer people will be interested in link-building if things don’t change. While it eliminates some competition, it is detrimental in that there will be fewer people proactively trying to influence their communities.

These effects can only be mitigated if everyone embraced link-building for what it is now, adhering to set guidelines and diversifying their link acquisition strategies to incorporate different practices.

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Author

Charlie Brown

Eighth Orbit is one of the leading digital marketing companies in the world. This company has been providing outsource digital marketing services for a very long time now.

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