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Big Data And Your Small Business Benefits

2015-07-23by Adam Groff

Big data isn't just for big businesses anymore.

In fact, there are a number of small businesses nationwide that are taking advantage of the big benefits that big data provides.

Here are just a few small businesses nationwide that are benefiting from big data and how they're doing it:

 

Small U.S. Businesses Using Big Data

Large businesses and major corporations have been taking advantage of big data since the phrase became commonplace.

As a result, small businesses are starting to catch on to the big data trend, which is changing data management game in a major way.

Here are just a few U.S. businesses going the big data route:

 

• Express Scripts - Pharmaceutical claims processing involves a ton of data, which is why Express Scripts enlisted the help of big data. The company created beeping medicine caps and phone call reminders that help patients keep track of their daily prescriptions. Big data helps the company manage the call service and product sales.

• PredPol - Los Angeles-based Predpol uses crime statistics to better predict where crime in LA and Santa Cruz will likely take place. The crime statistics use a sophisticated algorithm that's fueled by big data.

• Tesco - Although Tesco has grown in size over the past decade, the once-small business uses big data to track the performance of the industrial refrigerators it sells. Through big data analytics, the company is able to monitor refrigerator temperatures, energy efficiency, and even predict future service calls.

 

How Small Businesses are Leveraging Big Data

As the following article looks at, the heart of big data is flexibility, which is exactly how small businesses can jump on the big data bandwagon and leverage the technology. Just because big data has a big name doesn't mean it's designed solely for large companies.

Small businesses can leverage big data by picking and choosing only the capabilities they need to handle the systems they already have in place.

With big data, small businesses can also make the big data process as simple as they'd like. In fact, many big data features, such as system management, are self-serve, which eliminates the need for an IT department.

A smaller IT department and self-service proficiency results in cost savings, which is exactly what small businesses, are taking advantage of.

Big data helps small businesses take an analytical approach to their computing practices, which is more cost-effective than traditional computing.

 

Big Data Benefits

The benefits of big data for businesses both large and small are endless.

Along with the cost-savings above, big data helps businesses discover new marketing insights.

As a result, businesses can develop marketing decisions based on analytical data as opposed to basic marketing results.

In addition, because big data helps consolidate different forms of data, it can also streamline a business's management practices, daily operations, risk assessments, and marketing endeavors.

From sales to inventory to staffing, big data can get different departments working in unison.

 

When it comes to small businesses success, big data is definitely a big step in the right direction.

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Author

Adam Groff

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including health and technology.

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