Big Data Can Mean Big Gains

If your small business isn't taking advantage of big data, then it's missing out on cutting-edge data management technology.

Whether you need to extract valuable insights from the data you already have or make room for the increasing amount of data your business produces, big data can help.

Here are just a few reasons why your small business should have a big data business plan in place:

Extracting Value from Stagnant Data

Data isn't really ever "stagnant", however, if your business isn't using stored data to its full potential, it might as well be stagnant. With big data, your business can gain helpful insights from data that you once thought was useless.

Likewise, big data can extract valuable insights from incoming data.

Whether it's other company databases, external resources, or the data that results from your business's social media activities, big data can handle it all seamlessly.

Website Customization

Nowadays it's not enough to have a website for your business.

Website customization is becoming an increasingly important step in attracting new customers to your business, which is exactly where big data comes into play.

With big data, your business can customize its website in real-time depending on the type of visitor.

Big data allows your business to adjust what it displays based on your visitors' location, past purchases, and gender among other factors. This makes it possible for your business to tailor recommendations based on the individual interests of your customers.

Lower Operating Costs

With big data tools, you can decrease your business's dependence on IT maintenance.

The article "Little Wins Key to Big Data Success" talks about big data's potential for a return on investment. Part of the ROI that big data provides is through lower operating costs.

Big data not only creates a virtually maintenance-free computing environment, it can also access and monitor machine data.

In other words, with big data, your business can predict server and grid failure by simply processing data trends. This helps your business avoid costly crashes and the system downtime that results.

Data Security

Keeping data safe and secure from online threats is becoming increasingly important in the business world. Big data can help protect your business's online information by analyzing potential internal and external threats.

With big data analytics, your business track sensitive information, store it accordingly, and monitor that data for any threats or breaches.

This is a crucial step in the data management process for businesses that collect and store customer data including personal information like credit card numbers or social security numbers.

Customer Satisfaction

Figuring out your customers' wants and needs is one of the hardest factors of running a business, but big data can help in the customer interaction department too.

With big data, you can learn the traits of your customers, which will help you get to know them better.

This means you can tailor your marketing and products to your customers' specific desires. Big data analytics helps your business learn about your consumer base, which leads to increased levels of customer satisfaction.

When it comes to improving your small business's digital side, big data will definitely result in big gains.