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Domain Names for Search Engine Optimization

2011-04-21by Garen Arnold

When choosing a domain name (there are many registrars Go Daddy is an example of one) for search engine optimization (SEO) purpose there are several factors to consider and they are brand, ranking purpose, capability to link.  Your brand must not be generic since it can come across as not credible bearing no distinction whatsoever from those who are already using something similar to it. When thinking of domain names for ranking purpose, Google values keywords that are use within the domain name because this has an element of unique branding.  The same goes for its linking ability.

Search engines give an additional weight to your site for your keywords if they are using your brand name. Your incoming links should be created in such a way that once it is use a lot of the links in your homepage will use your primary keywords.  A good short domain name looks more reputable and legitimate when it is also matched with a good website design. Dominating is a term use to buy a domain on the secondary market with the sole intention of creating traffic and an increase in your website’s revenues.

From Google’s perspective they give focus to the quality of links pointing to the website and its contents , not giving much emphasis on the use of primary keywords in your domain name or not.  For Yahoo the use of keywords is moderately important whereas for MSN it is the basis of major ranking factor.

When selecting a great domain name here are some helpful tips:

  • Brain storm on top keywords. Start with specific terms and phrases in your mind that gives the best description to the domain name you are seeking for
  • Make your Domain name unusual but catchy
  • Select an easy to remember short domain name. People have the inclination to forget domain names that fast. When they can easily remember your URL it can get more traffic and people will find it simple to link to your website
  • Make a domain name that exactly describes what you are promoting for example a specific product, in this way visitors to your site will not mistook it for something else. If you are a doctor, your URL should reflect that you are one. Having your specific keyword in your URL will give any internet user a clear indication of what your business is.
  • Do not be guilty of copyright infringement. You can visit copyright.gov to search this information before you decide on a domain name
  • Never use roman numerals in domains


Before you start your own website one thing that you should first consider is to think about a SEO domain name.  A well defined domain name can provide you with huge advantages for your online business as well as boosts its performance in the search engines.

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Author

Garen Arnold

Garen Arnold

Dead Dog Design

Have been designing websites for three years now, and have learned a lot from my mistakes, as well as gained a lot of valuable experience over the years.I am in the process of reviewing every hosting company I possibly can.If your looking for the best web hosting service I would recommend checking out my site and contributing on sharing your experiences with others.

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