2010-05-25 by  Kabir Bedi

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As businesses come to realize the enormous marketing and sales potential of the World Wide Web, more and more of them are opening up online shops. However, in order to beat the competition and keep your online business alive and kicking, you need to ensure that you employ innovative ideas.

Here are 7 great tips that will help boost your sales:

1. Analyze Competitors’ SEO

Take some time out to study and analyze the SEO efforts of competitors that rank higher than you in the search results. Simply use the 'View Source' function of your browser and see what exactly makes them rank better for specific keywords. This will give you an idea about how to optimize your website on the same lines.

2. Make your Messages Crisp & Compelling

Web users, by virtue don't read but simply scan through the information contained in the web pages. So, instead of lengthy product descriptions in categories and product details, keep it short and simple. Use crisp and compelling language that focuses on the most appealing features of your products and serves to attract customers.

3. Collect Quality Backlinks

Backlinks are the support system of a website. Not only do they help to boost your website ranking in search results, but also helps to build up your website credibility. However, instead of simply increasing your link count, focus on getting links from relevant and reputable websites. Also, don't forget to ask for anchor text that includes your keywords instead of just your company name.

4. Include Local Information

People respond well to localized information grounds of familiarity! So, make sure you make your customers feel a connection on your website. And the best way to do it is to provide them with localized information about delivery and shipping times for their particular location. Believe it or not... It can be a deciding factor in making a sale. Also, consider updating inventory levels in real-time along with localized delivery dates based on stock and incoming purchases.

5. Include Your Phone Number in Title Tags

If you have a dial-in business, it would be a good idea to include your telephone number in the main title tag of your home page. This will make it easier for customers to see your phone number without even having to visit your home page because the phone number will also appear in Google search results.

6. Increase your Page Speed

With page speed becoming one of the many factors in Google ranking algorithms, it has become increasingly important to make sure your web pages load fast. Not only will you earn brownie points from Google but also make it easier for users to access your website.

7. Publish an Interesting Newsletter

In order to make sure that your newsletter stands out from the bulk your customers might already be receiving, you need to load it with outstanding and insightful information. You can use your newsletter to show your customers what your company is doing to help them, give them special discount coupons etc. It should be compelling enough to make them open it, read it, and look forward to it.

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