2010-03-16 by  Kabir Bedi

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If there is anything more daunting that designing & developing a website, it has to be launching it on the world wide web. Fact, how you launch a website will be what determines its online fate. Apart from critical tasks that you need to do, there are also a lot of things that you shouldn't do! Here are 10 considerations that will ensure a smooth and seamless website launch:

1. Have Highly Reliable Web Servers

It pays to be optimistic! Regardless of the amount of traffic that you expect on your website, no matter how huge or how small, its always good to be well-prepared. Therefore, make sure you get a web hosting solution that will scale as per your requirements and support heavy traffic surges as well. High-availability, metered set-ups give you the ability to pay for just the resources you need right now.

2. Build Social Media Presence Beforehand

Social media has become a core part of the SEO strategy. So, make sure you have established profiles on all popular and niche social media platforms like Facebook, LinkedIn, Twitter etc. Being early means that you would have better chances of getting your preferred account name. This also gives prospective audiences to communicate with you as soon as they arrive on your website. Also, publicizing stuff on social media is a great way to create buzz before the official launch.

3. Prepare a good amount of Content Stock

Prepare your content well before the launch of your website. This ensures that you would have steady supply of good content post the launch of your website and at the same time frees you a great deal to activities.

4. Create Buzz among Audiences

An effective way to ensure good traffic on your website launch date is to build anticipation of the audiences beforehand. Inform people that something is going to happen on some date, even if you don't want to disclose any details. This will create a general buzz among the audiences and people will look forward to your website launch.

5. Double Check the Technical Details

You need to make sure that everything is just perfect on your launch date. So, check and double check the technical details of your website well in advance so that your visitors have a smooth sailing experience on your website. Check that the contact forms, email accounts, commenting systems, and all the other things that your users will interface with are all working properly.

6. Don't Procrastinate

If you have announced your launch date to the public, or even if you have not, its important to be on schedule. Even if your website is not fully complete, go ahead and launch it. Only thing, it should be usable and presentable. For any incomplete portions, you can hang a 'coming soon' sign.

7. Provide Contact Channels

First impressions are important. When you first launch a website, it becomes all the more important to ensure that visitors have an easy way to contact you. Your initial visitors will be very crucial and can help find leak-points of the website and also suggest ways you can improve the site for future users.

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